At PR Return, we talk a lot about building “thought leadership” with and for our clients – after all, it’s one of the core components we recommend for any full scale public relations program.
Presidential Hopefuls Display a Lack of Quality Media Training
You still can't beat credible third party endorsements
The mix of marketing vehicles available to companies looking to tell their stories and sell their wares has never been more extensive: print, broadcast, online, mobile. This reminds us that it's not the channel in which a message is consumed but the message itself and the source of that message that earns a business credibility.
Finding "Synergies" in all Marketing Disciplines
SIM Partners Displays Local Marketing Expertise
Thanksgivukkah is coming!
As pointed out in a recent MarketWatch article, the upcoming holiday shopping season may start earlier this year due to the overlap of the Thanksgiving and Hanukkah holidays, in hopes of extending retail spending with an unusually truncated period of only 26 days between Thanksgiving and Christmas.
Authoritative Content: Building Thought Leadership
Website Magazine recently published “Practical Tips for Developing Authoritative Content,” to help individuals become recognized as trusted sources within their specific industries.
Building an Effective Speaking Program
Data Talks (and builds brand recognition)
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."