The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.
Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.