Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of the curve.
Quality data and hijacking the news cycle
Pitch Perfect: Don’t be the butt of a journalist joke
Five Factors to Consider when Following Up
Anonymous Social Networks – Social marketing’s emerging opportunity
Social marketing has gathered steam in recent years and positively impacts other marketing channels when properly aligned. The latest to the social sharing party are anonymous applications Secret and Whisper, which enable users to anonymously share thoughts to a public network
You still can't beat credible third party endorsements
The mix of marketing vehicles available to companies looking to tell their stories and sell their wares has never been more extensive: print, broadcast, online, mobile. This reminds us that it's not the channel in which a message is consumed but the message itself and the source of that message that earns a business credibility.
Finding "Synergies" in all Marketing Disciplines
SIM Partners Displays Local Marketing Expertise
Google’s Product Listing Ads Gaining Steam
At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.
Social Mixology from Kenshoo & Forrester
Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.