Hooray! Twitter eliminated the 140-character limit on direct messaging (DM), time to get pitching! Pause, take a deep breath and first be sure you’ve got a relationship in place.
Pitch Perfect: Don’t be the butt of a journalist joke
You still can't beat credible third party endorsements
The mix of marketing vehicles available to companies looking to tell their stories and sell their wares has never been more extensive: print, broadcast, online, mobile. This reminds us that it's not the channel in which a message is consumed but the message itself and the source of that message that earns a business credibility.
Social Mixology from Kenshoo & Forrester
Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."
525 Magazines bit the dust in '08
New data from MarketingCharts.com and MediaFinder.com document the death of 525 magazines in 2008, indicating that (amazingly) another 335 new titles launched in 2008.
Check out the story, "Failing Economy Shutters 525 Magazines in 2008"