Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Does Going Digital Recession Proof Companies?

Does Going Digital Recession Proof Companies?

Beyond advertising, marketing and media, the benefits of digital transformation will help a wide spectrum of companies across a variety of industries operate more efficiently and insulate themselves against the recession that may lie ahead.

Growth of Content Marketing (Still) Driving Major PR Synergies

Growth of Content Marketing (Still) Driving Major PR Synergies

Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

The PR of Pollution vs. the PR of Principles

The PR of Pollution vs. the PR of Principles

According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants

Integrated Communications: Maximizing Valuable Content for Brand Consistency

Integrated Communications: Maximizing Valuable Content for Brand Consistency

Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.