SEO

If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible

If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible

As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.

SIM Partners Displays Local Marketing Expertise

SIM Partners Displays Local Marketing Expertise

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

Rotten Tomatoes: Owning the Discussion

Dan Malachowski at DoubleClick Performics ran a great blog post yesterday, "Rotten Tomatoes Present a Sudden Opportunity for Search (SOS)." The post talks about the recent salmonella tomato outbreak and one legal entity's effort to leverage paid search engine advertisements to connect with victims of the unfortunate incident.