Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

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Quality data and hijacking the news cycle

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Easter is coming up – you’d better believe brands will be jumping like the bunny to post a clever holiday-based tweet or two. In much the same way, savvy PR pros with access to quality data can hijack the revolving news cycle to promote their data prowess.

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Data Talks (and builds brand recognition)

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Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.

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Learning More About Search Engine Results Pages

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The views of the public at large often tend to be at odds with the views of those of us who work in online media and interactive marketing, but according to Performics' 2010 Search Engine Results Page (SERP) Insight Study, the knowledge gap might be closing more quickly than I thought.