Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

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Editorial Calendars: Still Valuable to the PR Pro

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Editorial Calendars: Still Valuable to the PR Pro

Smart PR professionals know that garnering news coverage for a client is about pitching their story to the right people at the right publication at the right time. Enter editorial calendars, the wonderful guides for creating inroads and becoming a valuable resource to reporters.

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Forgive My Rant: Grammar Mistakes That Make Us Cringe

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Forgive My Rant: Grammar Mistakes That Make Us Cringe

Writing’s tough; we know it. Constantly brainstorming ideas, finding your voice and establishing a flow can be enough to exhaust even the most enthusiastic wordsmith, and this is all before making sure you don’t distribute that press release containing a glaring grammatical error.

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Finding "Synergies" in all Marketing Disciplines

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Finding "Synergies" in all Marketing Disciplines

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

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SIM Partners Displays Local Marketing Expertise

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SIM Partners Displays Local Marketing Expertise

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

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Data Talks (and builds brand recognition)

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Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.