Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval
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Three Ways a New Client Campaign is Like MLB Opening Day

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Three Ways a New Client Campaign is Like MLB Opening Day

The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:

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Be Like Mike

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Be Like Mike

I studied postmodern American literature in college, so the idea of recycling historical content and putting a new spin, or voice, on it rings a lot of familiar bells for me. It seems that advertising has started to catch up to other industries in its efforts to recycle and reuse the gold mine of existing content at their disposal to trigger attention with a wave of nostalgia.

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Five New Year’s resolutions for your PR team in 2015

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Five New Year’s resolutions for your PR team in 2015

It’s time again to reflect on the year behind and set out to improve in 2015. Just like nearly half of Americans who make at least one resolution each year, agencies should reflect on successes, do some tweaking, and adjust strategy to make measurable improvements for their clients in the New Year.

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Editorial Calendars: Still Valuable to the PR Pro

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Editorial Calendars: Still Valuable to the PR Pro

Smart PR professionals know that garnering news coverage for a client is about pitching their story to the right people at the right publication at the right time. Enter editorial calendars, the wonderful guides for creating inroads and becoming a valuable resource to reporters.