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When Sacramento Kings’ rookie shooting guard Nik Stauskas hit a three-point shot recently, closed captioning offered an interesting interpretation, giving birth to an incredible nickname: “Sauce Castillo”
Within minutes, #SauceCastillo was trending on Twitter. As soon as Stauskas embraced his nickname, a golden PR opportunity was born.https://twitter.com/NStauskas11/status/580959773421535234
The PR team for the Sacramento Kings seized the opportunity and created Sauce Castillo Night: “When the Kings take on the Utah Jazz on April 5, we will celebrate Nik Stauskas’ new nickname, Sauce Castillo. All fans in attendance will receive a special Sauce Castillo giveaway, and there will be saucy fun all game long.”Now THAT is how you capitalize on a golden social media opportunity. Well played, Sacramento Kings PR team ... well played.