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Celebrate
While last week’s late snow arrival harshly welcomed the start of spring, MLB teams continued their feverish preparations to put the final touches on opening day rosters for the 2015 season. That’s right, it’s hard to believe baseball is back, but the new and improved Wrigley Field is slated to open the festivities this year on April 5, so, if you are planning on placing any bets this season, you might want to start researching tips and predictions by looking at MLB previews at Bet Today USA.
The warm summer is approaching, the smell of hot dogs and brewskis are in the air, nationwide supporters are eagerly anticipating what could be the year for their favorite team, and fans all over the country are selecting players for their fantasy baseball team. On top of this tickets are being sold fast so, if you don't want to miss out on tickets to any of the games, then you might want to consider heading over to Ticket Club to get your hands on tickets to your favorite games!
All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:
The field is well-groomed
Just as the grounds crew worked to prep the field for the opener, with the infield playing smooth and the grass looking green (with those fancy patterns), you’ve done the same for a new client. Whether it’s drafting proposals, finalizing messages, laying out the scope of work or leveling expectations, these initial preparations are what set up a new campaign for lasting success.
Anticipating the first pitch
Cameras are ready and collective breaths held as the team’s ace takes the mound to kick off the 162 game marathon. Just as fans are ready to explode as that first pitch is thrown, both client and agency are eager to fire their best fastball in the form of a bylines, press releases or social posts and wait for the mitt to pop on some great press coverage.
Everyone’s in first place
The real beauty of the season opener lies in each team’s clean slate. Sure, the Cubs finished 73- 89 in 2014, 17 games back of first place, but none of that matters on opening day! Even if a new client had a bad PR experience before, a new campaign is an opportunity at retribution, showcasing the results strategic communications efforts can deliver. Swing as hard as you can at pitches in the zone, and you’ll hit a few onto Waveland or put one in the gap.
Like the start to any baseball season, kicking off a new client campaign is fun, exciting and a touch nerve-racking, and the success you have with a new client will depend largely on the work the team puts in. Figure out early how to best utilize your assets to put the client in the best position for long-term progress, and a fruitful campaign could be the result. Hit the cages, get your cuts in, and warm up that shoulder; it’s time to play ball.