Following the recent controversy surrounding Indiana’s adoption of the "Religious Freedom Restoration Act,"* the state has hired Porter Novelli to help repair the state’s image and help raise awareness on “what Indiana is.” USA Today lays out the details**.According to the article:“The decision speaks directly to concerns raised by Indianapolis business leaders that the state was set to lose hundreds of millions of dollars if the law had been allowed to stand unchanged.”No matter which side you stand on in regards to the legislation and the debate, there’s no arguing that Indiana’s image took a hit. We’ll be keeping a close eye on this one for two reasons:
Indiana is our neighbor to the East
We’re curious what Indiana’s PR efforts will amount to and how much impact they’ll have
*Religious Freedom Restoration Act**what Indiana is.” USA Today lays out the details