You wrote a great pitch, sprinkled in some quality data and sent it to a handful of laser-targeted reporters covering the topic; while you hope they’ll jump at the chance to talk to your client, your pitch gets met with silence instead. Now what?
Anonymous Social Networks – Social marketing’s emerging opportunity
Social marketing has gathered steam in recent years and positively impacts other marketing channels when properly aligned. The latest to the social sharing party are anonymous applications Secret and Whisper, which enable users to anonymously share thoughts to a public network
5 Steps to Effective Real-Time Marketing
Real-time marketing, a golden opportunity for brands to capitalize on what the collective world has eyes on, is effective when done well, but embarrassing when it’s not. With the ability to quickly reach a huge number of people comes the double-edged sword of blunders going viral for all the wrong reasons.
6 Habits of the Effective PR Pro
7 ways PR is just like dating
Forgive My Rant: Grammar Mistakes That Make Us Cringe
#HashtagCampaigns – Making the Pound Powerful.
6 Seconds of Engagement
You still can't beat credible third party endorsements
The mix of marketing vehicles available to companies looking to tell their stories and sell their wares has never been more extensive: print, broadcast, online, mobile. This reminds us that it's not the channel in which a message is consumed but the message itself and the source of that message that earns a business credibility.
