When Sacramento Kings’ rookie shooting guard Nik Stauskas hit a three-point shot recently, closed captioning offered an interesting interpretation, giving birth to an incredible nickname: “Sauce Castillo”
Three Ways a New Client Campaign is Like MLB Opening Day
The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:
Foot in Mouth Continues for Big-Name Brands
Be Like Mike
I studied postmodern American literature in college, so the idea of recycling historical content and putting a new spin, or voice, on it rings a lot of familiar bells for me. It seems that advertising has started to catch up to other industries in its efforts to recycle and reuse the gold mine of existing content at their disposal to trigger attention with a wave of nostalgia.
Five New Year’s resolutions for your PR team in 2015
Editorial Calendars: Still Valuable to the PR Pro
Five Factors to Consider when Following Up
Anonymous Social Networks – Social marketing’s emerging opportunity
Social marketing has gathered steam in recent years and positively impacts other marketing channels when properly aligned. The latest to the social sharing party are anonymous applications Secret and Whisper, which enable users to anonymously share thoughts to a public network
5 Steps to Effective Real-Time Marketing
Real-time marketing, a golden opportunity for brands to capitalize on what the collective world has eyes on, is effective when done well, but embarrassing when it’s not. With the ability to quickly reach a huge number of people comes the double-edged sword of blunders going viral for all the wrong reasons.
