Following the recent controversy surrounding Indiana’s adoption of the "Religious Freedom Restoration Act,"* the state has hired Porter Novelli to help repair the state’s image.
Uber campaigning to repair its fractured image
“Sauce Castillo” Offers PR Gold
Three Ways a New Client Campaign is Like MLB Opening Day
The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:
Foot in Mouth Continues for Big-Name Brands
Be Like Mike
I studied postmodern American literature in college, so the idea of recycling historical content and putting a new spin, or voice, on it rings a lot of familiar bells for me. It seems that advertising has started to catch up to other industries in its efforts to recycle and reuse the gold mine of existing content at their disposal to trigger attention with a wave of nostalgia.
Five New Year’s resolutions for your PR team in 2015
Editorial Calendars: Still Valuable to the PR Pro
Five Factors to Consider when Following Up
Anonymous Social Networks – Social marketing’s emerging opportunity
Social marketing has gathered steam in recent years and positively impacts other marketing channels when properly aligned. The latest to the social sharing party are anonymous applications Secret and Whisper, which enable users to anonymously share thoughts to a public network