Building a presence as a speaker at industry events is a proven method for creating valuable exposure for companies looking to reach prospective customers and demonstrate their areas of expertise, and executives can boost their personal brands to boot.
Social Mixology from Kenshoo & Forrester
Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.
Declining a Media Inquiry the Right Way
Data Talks (and builds brand recognition)
Movin’ On Up!
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."
Separate Personal Opinions and Business Like Oil and Water
Getting Our Communications in Order
The reliable trail to thought leader recognition
Learning More About Search Engine Results Pages
The views of the public at large often tend to be at odds with the views of those of us who work in online media and interactive marketing, but according to Performics' 2010 Search Engine Results Page (SERP) Insight Study, the knowledge gap might be closing more quickly than I thought.