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August 3, 2023
Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval
kraig
June 8, 2010
Advertising, Social Media

How about calling Mom instead?

kraig
June 8, 2010
Advertising, Social Media

Apparently social networkers would rather Poke or Direct Message their family and friends than pick up the phone or pay them a visit.

Tagged: Performics, ROI Research, S-Net, social media

Comment
kraig
April 14, 2010
Advertising, Useful Tools

SEO for Small Business

kraig
April 14, 2010
Advertising, Useful Tools

the market has long needed a solution like the one launched recently by DIYSEO. The company offers a do it yourself SEO solution to small businesses, and they just recently unveiled the service in April.

Tagged: DIYSEO, do it yourself, SEO, Small business, Small business SEO

Comment
kraig
January 20, 2010
Advertising

Defining "Crazy Success"

kraig
January 20, 2010
Advertising

Wow ... Google booted 30,000+ advertisers and is still expected to report a fantastic fourth quarter:

  • AdGooroo Research Report
  • Coverage from Adotas

Tagged: AdGooroo, Adotas, Google, Google earnings, search engine advertising, Search engine marketing, search marketing

Comment
kraig
January 21, 2010
Advertising

The 360 Degree Super Bowl Ad Buys

kraig
January 21, 2010
Advertising

Super Bowl ads have long been a marketer's most high profile and most expensive option for grabbing national attention in a unique situation where many viewers are actually more interested in the ads than the programming.

Tagged: ad buy, multichannel, NY Times, pepsuber, Performics, Search engine marketing, social media, Super Bowl

Comment
kraig
January 15, 2010
Research

Stream your data ... after the beep

kraig
January 15, 2010
Research

A recent MediaPost story reports on new research from Gartner, "Gartner: Mobile To Outpace Desktop Web By 2013."

Tagged: Gartner, mobile, mobile marketing, mobile research, online marketing

Comment
kraig
February 10, 2009
Media Universe

525 Magazines bit the dust in '08

kraig
February 10, 2009
Media Universe

New data from MarketingCharts.com and MediaFinder.com document the death of 525 magazines in 2008, indicating that (amazingly) another 335 new titles launched in 2008.

Check out the story, "Failing Economy Shutters 525 Magazines in 2008"

Tagged: 2008, magazines, marketingcharts-com, mediafinder-com

Comment
kraig
February 6, 2009
Useful Tools

HARO - the Profnet killer

kraig
February 6, 2009
Useful Tools

If you're a media relations pro and you're not using HARO, then you're just masquerading.

Tagged: HARO, Help a reporter out, media relations, Peter Shankman, Profnet

Comment
Addie Reed
January 20, 2009
Uncategorized

Media training is FUNdamental!

Addie Reed
January 20, 2009
Uncategorized

Some helpful tips to consider …

Tagged: Media training, messages, spokespeople

Comment
kraig
October 23, 2008
Commentary

Simple Stunts Get Noticed ... Tis the Season!

kraig
October 23, 2008
Commentary

Having trouble gaining mainstream consumer attention? Why not turn to magic ... or smoke and mirrors. Sometimes all you need to do to get your brand covered globally is spook a few people with a little hocus pocus.

Tagged: magic, shopping mall, Stunts, tricks

Comment
kraig
October 14, 2008
How to

Change default settings on Office '07

kraig
October 14, 2008
How to

One of the latest annoyances to reporters in the world of media relations is courtesy of Microsoft.

Tagged: attachments, compatibility pack, docx, media relations, Microsoft Office, Office 2007, pptx

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