Having trouble gaining mainstream consumer attention? Why not turn to magic ... or smoke and mirrors. Sometimes all you need to do to get your brand covered globally is spook a few people with a little hocus pocus.
Case in point: Ad Age reported about a You Tube video making the rounds called "Harry Potter - Magic Coffee Cup." According to Ad Age's coverage of this "idea of the week," a shopping mall in Sri Lanka ran the promotion, where a "magic coffee cup" stirred itself in what appears to be a mall's food court. This undoubtedly captured headlines and attention for the shopping mall, which had teamed up with the Harry Potter franchise.
Nothing like a simple stunt to get people to take notice. In this case, media attention followed. Most likely, so did increased foot traffic and sales ... so now it's time to tune in for the US copy cats; what kind of stunts will the U.S. be busting out to attract the always coveted (especially this year) holiday shopper?