Consumer engagement and timeliness go hand-in-hand, and when the makers of mobile applications Vine and Snapchat were designing, they may have taken that premise quite literally.
Constantly Connected Consumers – Brands Can Take Advantage
When Martin Cooper made the first handheld mobile phone call 40 years ago he couldn’t have imagined the impact mobile devices would have on the world’s ability to connect in 2014. The same can be said for brands, which are now in the driver’s seat more than ever when it comes to their mobile visibility.
The Social PR Interaction – #Winning vs. Panicking
Finding "Synergies" in all Marketing Disciplines
SIM Partners Displays Local Marketing Expertise
Social Mixology from Kenshoo & Forrester
Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.