Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Media Relations

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Quality data and hijacking the news cycle

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Easter is coming up – you’d better believe brands will be jumping like the bunny to post a clever holiday-based tweet or two. In much the same way, savvy PR pros with access to quality data can hijack the revolving news cycle to promote their data prowess.

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Be Like Mike

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Be Like Mike

I studied postmodern American literature in college, so the idea of recycling historical content and putting a new spin, or voice, on it rings a lot of familiar bells for me. It seems that advertising has started to catch up to other industries in its efforts to recycle and reuse the gold mine of existing content at their disposal to trigger attention with a wave of nostalgia.

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Editorial Calendars: Still Valuable to the PR Pro

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Editorial Calendars: Still Valuable to the PR Pro

Smart PR professionals know that garnering news coverage for a client is about pitching their story to the right people at the right publication at the right time. Enter editorial calendars, the wonderful guides for creating inroads and becoming a valuable resource to reporters.