Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.
Beyond advertising, marketing and media, the benefits of digital transformation will help a wide spectrum of companies across a variety of industries operate more efficiently and insulate themselves against the recession that may lie ahead.
Many companies eventually face a point where they must address topics in interviews they’d rather not. No matter what it is, though, the truth matters and lying to a reporter is never a good approach.
Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.
According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants
For many companies, the pandemic robbed them of momentum, and they want it back. Investing in public relations will help many regain it. Here are 22 reasons to invest in PR in ‘22.
To get the most value out of media training, trainees must “fail forward” by making and learning from their mistakes to enhance their growth.
Media training sessions help spokespeople learn how to speak with members of the press, providing skills that empower any interviewee to navigate interviews and communicate clearly with reporters.
The Ocean Cleanup has created the Interceptor to work at eliminating waste in the world’s most polluted rivers. It works with the flow of the river to pull in plastics.
Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.
Press releases have been a key component of public relations for ages. But how you disseminate that press release and who it reaches is a much more complex equation. Here’s a guide to simplifying newswire considerations.
Measuring effectiveness of public relations campaigns can be challenging. Many variables go into creating successful PR efforts, but success often starts with establishing benchmarks to gauge progress.
Now 15 years into business, PR Return has observed many changes in the industry and the world at large. Like any industry experiencing disruption, PR pros must keep a pulse of where the industry is headed, adapt to new technologies and be ready to roll with the changing landscape.
Some businesses and experts found themselves center stage as the world focused more on their disciplines and needed their guidance more than ever, but they still needed to be proactive to capitalize.
It’s one thing to tout your expertise and leadership directly through bylined articles and white papers, but the third-party validation that comes through industry awards can go a long way in building trust and credibility for your brand.
In early 2006, PR Return launched with a small roster of clients that spanned healthcare, marketing, commercial real estate and technology.
Fifteen years ago this week, PR Return proudly opened for business. After a few stints at PR firms large and small, Founder Kraig Smith proudly assembled a team of two, leased a tiny office in Chicago’s West Town neighborhood and welcomed a handful of technology-focused clients. What we lacked in gray hair, we more than compensated for in enthusiasm, eagerness to build brands, a laser focus on results and an unwavering commitment to do great work.
When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.
As more businesses look to modernize and refresh their marketing and communications strategies, public relations and, more specifically, media relations and thought leadership remain some of the most important tools in the box.
The Big Ten Conference (B1G) recently cancelled fall sports. What the announcement of the cancellation lacked was any sort of transparent communication about the reasoning behind the decision. Predictably, this led to confusion, outrage and backlash.
PR firms come in just about every size, from a handful of seasoned professionals putting their heads together to global enterprises with offices in multiple countries. The right small PR agency can offer marketers many advantages they just can’t get from big firms.
With the COVID-19 pandemic still raging, many college athletic conferences have decided to postpone or outright cancel fall sports, including college football. As Advertising Age points out, “The move would disrupt the fall marketing calendars of dozens of brands, from beers and sodas to automakers and insurance marketers, that rely on the sport's reach to capture coveted audiences.”
Congratulations to our clients, Kenshoo and Logistyx, for topping the charts in three categories in Digital Commerce 360’s 2020 Leading Vendors to the Top 1000 report. These well-deserved accomplishments are the result of investment, diligence, hard work and innovative development efforts from both companies.
It might seem ironic that in an age of coronavirus-related budget and personnel cuts, paying for supplemental exposure is even on the table. But, given the skeleton crews many media outlets are operating on, earned coverage is naturally waning along with journalists who would typically cover a given brand.
Especially during the COVID-19 pandemic when people seek clear messaging, proactive communication can be crucial for B2B success.
Even through a pandemic, kids never stop growing and learning. With the start of the school year right around the corner and numerous questions remaining about how that will take shape, schooling itself and back-to-school (BTS) shopping will look very different.
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While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.