Flipping the calendar to 2022 after a wild couple years can feel refreshing. For many companies, the pandemic robbed them of momentum, and they want it back. Investing in public relations will help many regain it. Here are 22 reasons to invest in PR in ‘22:
Your marketing budget is a fraction of your competitors’ and you need low-cost, high-impact marketing
You’ve got a great new product/service and need to get the word out
Your sales staff is shorthanded, and you need to fill the pipeline with leads
You’ve got a great new story to tell
Your customers are accomplishing great things
Executives have thoughtful perspectives on your industry and people need to know
You want to educate the market on critical trends or an important problem
You rebranded and/or your value proposition changed
Your competitors are misleading the market, and you need to set the record straight
You expanded into a new market or region
Advertising is not moving the needle
Prospects are skeptical of your product or sales approach, because they don’t see you in the publications they read
SEO is your most profitable acquisition channel; you want to reach new heights
Content marketing works for you, but you need help with it
Your competitors get a lot of impactful media coverage
You just closed/are in the midst of a great year/quarter
Establishing a track record of success can help you increase visibility as a possible/hot acquisition target
Your team is making great progress but isn’t telling anyone
Nobody’s covering your press releases
You want to attract top-tier talent, volunteers or financial supporters to grow your business
You need a more proactive approach to seizing market opportunities and/or responding to business crises
To improve community standing/relations
While the COVID-19 pandemic seems determined to stick around a while longer, investing in PR can help get you back on track. The usual trade shows many companies rely upon for maintaining a public presence may be in jeopardy but you can still make that presence felt in the market by investing in PR.
Contact PR Return today to see how PR can help you achieve your goals.