Congratulations to our clients, Kenshoo and Logistyx, for topping the charts in three categories in Digital Commerce 360’s 2020 Leading Vendors to the Top 1000 report. These well-deserved accomplishments are the result of investment, diligence, hard work and innovative development efforts from both companies. Kenshoo was ranked the #1 provider of both search engine marketing and social media marketing technology, while Logistyx was named the top provider of fulfillment software.
The Digital Commerce 360 guide is an important reminder that even leading retailers can’t meet their business goals alone. By supplementing in-house skillsets with expert vendor partnerships, such as support from brands like Logistyx and Kenshoo, retailers can keep growing, building and innovating. The guide presents leaders in 27 categories from affiliate marketing to mobile commerce to search engine marketing and more.
Just as the world of retail is fast-moving and only those who stay ahead of the curve keep up, PR is ever-evolving and requires a constant finger on the pulse of today’s trends and media. Kenshoo and Logistyx both help clients address the rising demands of e-commerce to better fulfill their customers’ needs. Whatever your line of work, it’s crucial to highlight how you’re shaping and improving your industry.
Here are a few simple ways to get started:
Apply for relevant awards and honors
Do your research to be sure you’re not missing out on a chance to get the word out about your company’s top achievements.
Does something like Digital Commerce 360’s Leading Vendors to the Top 1000 exist for your industry verticals? Could it provide a credible endorsement for your business?
Identify the most influential analysts following your industry
Third-party endorsements from industry experts are an important supplement to your editorial media strategy, and they can even help protect your brand.
Do top research firms like Gartner, Forrester, IDC or lesser-known specialty firms cover your industry, and have you considered how they can help?
Pitch milestones
Celebrating a new product launch, business anniversary or another important milestone? Find the story in it and pitch that story to relevant media contacts to highlight your honor.
Tell your own story across your website, LinkedIn page and other channels to connect with customers.
PR Return helps deserving businesses spotlight good work to key media connections and potential customers. If you have a story to be told, invest in your PR strategy today. Drop us a line.