Fifteen years ago this week, PR Return proudly opened for business. After a few stints at PR firms large and small, Founder Kraig Smith proudly assembled a team of two, leased a tiny office in Chicago’s West Town neighborhood and welcomed a handful of technology-focused clients. What we lacked in gray hair, we more than compensated for in enthusiasm, eagerness to build brands, a laser focus on results and an unwavering commitment to do great work.
“I’ve been so fortunate to build lasting relationships with such a great team and amazing roster of clients over these first 15 years,” said Kraig. “Right out of the gate, we worked hard, set a high bar and hoped for the best; looking back now, I’m proud of all we’ve accomplished and looking forward to the next 15!”
A consistent mission
PR Return primarily supports clients’ marketing goals with PR and media relations today, just as we did from the start in 2006. Our original home page explained that PR Return …
stays focused on getting clients placed in the industry, business and consumer news outlets that matter most to their target customers. A reliable set of media relations tools ensures the most effective PR program for each client’s unique situation.
While our processes have evolved and PR and media relations works differently than it did in 2006, our value proposition remains very much the same. We help businesses tell their stories in effective ways that demonstrate their expertise and empower growth.
Thanks, more to come
We sincerely thank all the employees, clients and partners who’ve made PR Return a great place to work for the last decade and a half. Throughout the month, we plan more posts to celebrate and look back on our last 15 years and examine some key developments in the worlds of media relations, PR and marketing.