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August 3, 2023
Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval
Rey Perez
February 8, 2016
Media Relations, Pitching

Reporters are outnumbered – make it easy!

Rey Perez
February 8, 2016
Media Relations, Pitching

The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist.

Tagged: media relations, pitching, press relations, relationship building, reporters

Comment
Rey Perez
January 4, 2016
Commentary, PR Services, Uncategorized

PR Return’s 2016 New Year’s Resolutions

Rey Perez
January 4, 2016
Commentary, PR Services, Uncategorized

Welcome to 2016, everyone!

Tagged: client relations, media relations, New Years, relationship building

Comment
Rey Perez
December 15, 2015
PR Services

Five gifts PR Return wants this holiday season

Rey Perez
December 15, 2015
PR Services

Happy holidays from PR Return! We’ve already stuffed the stockings of our clients, so now it’s our turn to throw a few items on our wish list. Feel free to package any of these (or all of them) up and send our way!

Tagged: client relations, holidays, PReturn

Comment
kraig
November 17, 2015
Media Relations, Pitching

Survey: With Journalists, Social Shares OK, Social Pitches Not

kraig
November 17, 2015
Media Relations, Pitching
Survey:  With Journalists, Social Shares OK, Social Pitches Not

Thanks for sharing. But don’t bother pitching.

Tagged: 2015 Media Survey, Business Wire, email, media relations, pitching

Comment
Rey Perez
November 5, 2015
How to, Media Relations, Social Media, Thought Leadership

Presidential Hopefuls Display a Lack of Quality Media Training

Rey Perez
November 5, 2015
How to, Media Relations, Social Media, Thought Leadership

Just look at the race for the 2016 presidency, where a lack of quality media training has produced some cringe-worthy moments for candidates.

Tagged: Donald Trump, Hillary Clinton, Jeb Bush, media relations, Media training, thought leadership

Comment
Nick Olsen
November 2, 2015
Commentary, How to

Michigan’s Punter Teaches Us Valuable PR Lessons

Nick Olsen
November 2, 2015
Commentary, How to

As you may have heard, Michigan recently lost to rival Michigan State on one heck of a strange play …

Tagged: crisis communications, PR lessons, public relations, University of Michigan

Comment
kraig
October 28, 2015
Retail, Useful Tools

Rebecca Minkoff Store Proves the Business Magic of Technology

kraig
October 28, 2015
Retail, Useful Tools
Rebecca Minkoff Store Proves the Business Magic of Technology

Often hyped as the “next big thing” for improving productivity or driving sales, technology can sometimes get in the way of progress.

Comment
Rey Perez
June 23, 2015
How to, Media Relations, Media Universe

Twitter DM’s to reporters – not without a relationship

Rey Perez
June 23, 2015
How to, Media Relations, Media Universe

Hooray! Twitter eliminated the 140-character limit on direct messaging (DM), time to get pitching! Pause, take a deep breath and first be sure you’ve got a relationship in place.

Tagged: media relations, press relations, relationship building, social media, Twitter

Comment
Rey Perez
May 14, 2015
Media Relations, Media Universe, PR Services, Research

Pitch Perfect: Don’t be the butt of a journalist joke

Rey Perez
May 14, 2015
Media Relations, Media Universe, PR Services, Research

Practice media relations that are relevant and drive value for both the client and reporter.

Tagged: media relations, pitching, press relations, relationship building

Comment
Nick Olsen
April 16, 2015
PR Services

Indiana Hires PR Firm

Nick Olsen
April 16, 2015
PR Services
Indiana Hires PR Firm

Following the recent controversy surrounding Indiana’s adoption of the "Religious Freedom Restoration Act,"* the state has hired Porter Novelli to help repair the state’s image.

Tagged: Indiana, Porter Novelli, Religious Freedome Restoration Act, USA Today

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