Finding "Synergies" in all Marketing Disciplines

Finding "Synergies" in all Marketing Disciplines

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

SIM Partners Displays Local Marketing Expertise

SIM Partners Displays Local Marketing Expertise

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

Thanksgivukkah is coming!

Thanksgivukkah is coming!

As pointed out in a recent MarketWatch article, the upcoming holiday shopping season may start earlier this year due to the overlap of the Thanksgiving and Hanukkah holidays, in hopes of extending retail spending with an unusually truncated period of only 26 days between Thanksgiving and Christmas.

Google’s Product Listing Ads Gaining Steam

Google’s Product Listing Ads Gaining Steam

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.