Thanksgivukkah is coming!

Thanksgivukkah is coming!

As pointed out in a recent MarketWatch article, the upcoming holiday shopping season may start earlier this year due to the overlap of the Thanksgiving and Hanukkah holidays, in hopes of extending retail spending with an unusually truncated period of only 26 days between Thanksgiving and Christmas.

Google’s Product Listing Ads Gaining Steam

Google’s Product Listing Ads Gaining Steam

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.

Building an Effective Speaking Program

Building an Effective Speaking Program

Building a presence as a speaker at industry events is a proven method for creating valuable exposure for companies looking to reach prospective customers and demonstrate their areas of expertise, and executives can boost their personal brands to boot.

Data Talks (and builds brand recognition)

Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.

Solve Problems with Substance - not Spin

Solve Problems with Substance - not Spin

The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."