Thanks to Indeed.com for quantifying and VentureBeat for reporting what digital marketing Chicagoans have known for quite some time now - Chicago is one of the top U.S. cities for social media jobs.
Google’s Product Listing Ads Gaining Steam
At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.
Building an Effective Speaking Program
Social Mixology from Kenshoo & Forrester
Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.
Declining a Media Inquiry the Right Way
Data Talks (and builds brand recognition)
Movin’ On Up!
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."