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August 3, 2023
Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval
kraig
February 6, 2009
Useful Tools

HARO - the Profnet killer

kraig
February 6, 2009
Useful Tools

If you're a media relations pro and you're not using HARO, then you're just masquerading.

Tagged: HARO, Help a reporter out, media relations, Peter Shankman, Profnet

Comment
Addie Reed
January 20, 2009
Uncategorized

Media training is FUNdamental!

Addie Reed
January 20, 2009
Uncategorized

Some helpful tips to consider …

Tagged: Media training, messages, spokespeople

Comment
kraig
October 23, 2008
Commentary

Simple Stunts Get Noticed ... Tis the Season!

kraig
October 23, 2008
Commentary

Having trouble gaining mainstream consumer attention? Why not turn to magic ... or smoke and mirrors. Sometimes all you need to do to get your brand covered globally is spook a few people with a little hocus pocus.

Tagged: magic, shopping mall, Stunts, tricks

Comment
kraig
October 14, 2008
How to

Change default settings on Office '07

kraig
October 14, 2008
How to

One of the latest annoyances to reporters in the world of media relations is courtesy of Microsoft.

Tagged: attachments, compatibility pack, docx, media relations, Microsoft Office, Office 2007, pptx

Comment
kraig
September 15, 2008
Commentary

Throwing Ethics Out the Window

kraig
September 15, 2008
Commentary

When did everything around us start to contradict itself?

Tagged: ethics, integrity, lies, messaging, repitition

Comment
kraig
August 9, 2008
Commentary, How to

Damage Control At Its Best

kraig
August 9, 2008
Commentary, How to

Media coverage of the recently discovered extramarital affair of Senator John Edwards likely won't last long.

Tagged: crisis communications, Damage control, managing political scandals, media relations, press conference alternatives, press relations, spin control

Comment
kraig
July 17, 2008
Media Rants

Media Rants Unveiled ... Its the Stupid Economy

kraig
July 17, 2008
Media Rants

If you're like me, every once in awhile (or perhaps more often than that), you see something that just makes you lose faith in the state of today's mainstream consumer media.

Tagged: Bernanke, Bush, Daily Show, It's the Economy Stupid, Media Rant

Comment
Kraig Smith
July 11, 2008
How to

Editorial Calendars: Cater to their schedules

Kraig Smith
July 11, 2008
How to

The golden rule of media relations is to be a resource to journalists

Tagged: cision, editorial calendars, lead time, media kits, pitching, vocus

1 Comment
kraig
July 3, 2008
Commentary

Print vs. Online - a news tipping point reached?

kraig
July 3, 2008
Commentary

A research brief from The Center for Media Research caught our eye this week: their June 30 briefing, “Coffee and the Web for C-Level Execs in the Morning.”

Tagged: media planning, media relations, online news, PR planning, print versus online

Comment
kraig
June 24, 2008
How to

Own the discussion for less, with search

kraig
June 24, 2008
How to

AdGooroo released a new white paper, "How Keyword Length and ad Position Impact CTR and CPC on Google AdWords." The complimentary white paper is packed with 11 pages of actionable insights for search marketers …

Tagged: AdGooroo, AdWords, owning the discussion, paid search, reputation management, Search engine marketing

Comment
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