Media coverage of the recently discovered extramarital affair of Senator John Edwards likely won't last long. In addition to its proximity to the start of the Olympic Games, Blogger Jack Flack has detailed three elements of the spin control efforts orchestrated by the Edwards' team for Portfolio.com in their latest BUSINESS SPIN column, "Parsing John Edwards: Can We Get This Over With By Monday?"
The article offers a great case study of how to manage an explosively negative story with heavy consumer interest, and Flack's analysis is clear and extremely concise. If you're sitting on knowledge of the latest corporate or government scandal and need some examples of how to best manage that issue, then this well written case study of how to manage the media cycle is a must read.