Dan Malachowski at DoubleClick Performics ran a great blog post yesterday, "Rotten Tomatoes Present a Sudden Opportunity for Search (SOS)." The post talks about the recent salmonella tomato outbreak and one legal entity's effort to leverage paid search engine advertisements to connect with victims of the unfortunate incident.
The Inbound Ideal: get media coming to you
Spokespeople: pause, think ... then speak
Resolving media relations mistakes ...
The team at PReturn strives for perfection, but perfection is a pipe dream - an altruistic goal that cannot be obtained.
Front page exposure for the cost of an unsellable vehicle ... genius?
Online press rooms have never been easier ...
The WordPress software (which easily allows me to publish this blog) is also well suited for PR pros to develop and roll out simple online press rooms.
Speaking of Twitter, Embrace it Now
Seems the number of people with something to say about Twitter grows just as rapdily as the number of people using the abbreviated messaging service, and Twitter users (Tweeters) with a traditional media audience continue to introduce new eyes and ears to the conversation.