Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Social Media

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Brands beware – fans could eat you alive

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Brands beware – fans could eat you alive

Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of course, you choose to mess with the “The Beygency” or “The Beyhive,” the excitable and extremely devoted arm of Beyoncé's loyal online following.

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Anonymous Social Networks – Social marketing’s emerging opportunity

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Anonymous Social Networks – Social marketing’s emerging opportunity

Social marketing has gathered steam in recent years and positively impacts other marketing channels when properly aligned. The latest to the social sharing party are anonymous applications Secret and Whisper, which enable users to anonymously share thoughts to a public network

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5 Steps to Effective Real-Time Marketing

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5 Steps to Effective Real-Time Marketing

Real-time marketing, a golden opportunity for brands to capitalize on what the collective world has eyes on, is effective when done well, but embarrassing when it’s not. With the ability to quickly reach a huge number of people comes the double-edged sword of blunders going viral for all the wrong reasons.

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#HashtagCampaigns – Making the Pound Powerful.

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#HashtagCampaigns – Making the Pound Powerful.

Remember when the “#” was just another annoying step to check your voicemail? OK, it still is. But for public relations and marketing teams, integrating the use of the hashtag across marketing campaigns can make a huge impact in the social world of 2014.