Our Leadership Team
Our experienced leadership brings unique advantages to every client.
Kraig Smith, founder
Kraig has executed successful PR campaigns for more than 20 years. Since launching PR Return in 2006, his focus on staff and client retention has helped PR Return build a senior team and many long-term client relationships.
Nick Olsen, account supervisor
Since 2012, Nick leads the PR Return account team and delivers effective, engaging communication strategies for clients. Nick is experienced in every facet of PR, including media relations, writing, thought leadership, spokesperson media training and message development.
Paul Battaglia, industry analyst relations director
With a strong marketing communications background, Paul directs and manages industry analyst outreach and relationships for PR Return clients. Previously, Paul has developed and implemented industry analyst relations strategies on behalf of Hewlett-Packard, Motorola and Accenture.