The PR of Pollution vs. the PR of Principles

The PR of Pollution vs. the PR of Principles

According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants

Integrated Communications: Maximizing Valuable Content for Brand Consistency

Integrated Communications: Maximizing Valuable Content for Brand Consistency

Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.

Leaving the Right Impression: Tips for Making the Most of Media Interviews

Leaving the Right Impression: Tips for Making the Most of Media Interviews

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.