At PR Return, we’re all about helping clients develop marketing and communications that boost credibility, thought leadership and, ultimately, the bottom line. The lynchpin for any successful public relations program is creating consistent brand messaging across communications channels that align with business goals. By embracing an integrated communications approach to PR, companies can deliver a clear, coherent and seamless experience to their key audiences that sets them up for success.
One of the main benefits of integrated communications is the ability to repurpose collateral across multiple platforms to reinforce brand messaging. By taking a valuable piece of content and using it to tell a story across different mediums, companies can reach a wider audience and get the biggest bang for their buck.
For instance, when a company writes a particularly meaty white paper full of statistics, data and expert insights, they can spin off that larger piece of content into smaller pieces, including bylined articles, blogs, social media posts, media pitches, and sound bites for media interviews and analyst briefings.
While the general message from a piece of content may be the same, the execution will differ in each marketing channel and should be tailored to address specific audiences.
Leader in strategic parcel shipping and fulfillment technology, Logistyx Technologies, for example, recently published an extensive white paper exploring different approaches to inventory with insights for shippers on how they can optimize order fulfillment processes, reduce costs and improve customer satisfaction. From that value-packed resource, Logistyx President Ken Fleming crafted a related Forbes article on the topic uniquely customized for an audience of senior-level technology executives.
Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.
Contact us today to see how PR Return can best position your company for success by helping you craft engaging content consistent with your unique brand voice.