Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.
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Cancelled College Football Season Could Have Marketers Calling Audible
With the COVID-19 pandemic still raging, many college athletic conferences have decided to postpone or outright cancel fall sports, including college football. As Advertising Age points out, “The move would disrupt the fall marketing calendars of dozens of brands, from beers and sodas to automakers and insurance marketers, that rely on the sport's reach to capture coveted audiences.”