covid-19

Respond to Coronavirus Pandemic with Clear Messaging and Altruism

Respond to Coronavirus Pandemic with Clear Messaging and Altruism

As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

How to Protect Your Brand from Shady PR: Five Tips

How to Protect Your Brand from Shady PR: Five Tips

The myths and misinformation percolating online and particularly in social media related to the Coronavirus disease (COVID-19) have taken foolishness to new and dangerous heights. Myths like these endanger people’s lives and well-being, and consumers need to seek out reliable information from trustworthy sources.