Paid media can be especially effective for advocating issues or a point of view.
Own the discussion for less, with search
AdGooroo released a new white paper, "How Keyword Length and ad Position Impact CTR and CPC on Google AdWords." The complimentary white paper is packed with 11 pages of actionable insights for search marketers …
Rotten Tomatoes: Owning the Discussion
Dan Malachowski at DoubleClick Performics ran a great blog post yesterday, "Rotten Tomatoes Present a Sudden Opportunity for Search (SOS)." The post talks about the recent salmonella tomato outbreak and one legal entity's effort to leverage paid search engine advertisements to connect with victims of the unfortunate incident.