If one man’s trash is another man’s treasure, the same can be said for carbon pollution and diamonds...stick with us for a minute.
Client Retention: The Secret to PR Success
Everybody wants the quick win and it’s easy to understand why. Big results with little effort are the ultimate return on investment (ROI). While it’s possible (and great!) to see quick results in PR, the real question is: can that success be sustained or was that one-off early win just that, a one-off?
Cannabis’ PR Problems & Your Brand Solutions
Cannabis is no stranger to bad PR; its negative portrayal has been a catalyst for social inequity, economic issues and countless other problems. So, how can PR professionals help businesses within the cannabis industry move beyond serious stigmas, spotty legality and a long-standing fight for and against Schedule I classification?
How to Create Added Value in Your Virtual Event
New Frontier Data Webinar Today on "Unpacking the CARES Act: Opportunities For Hemp Operators"
Today, longtime client New Frontier Data is hosting a free webinar called Unpacking the CARES Act: Opportunities For Hemp Operators, and PR Return is the presenting sponsor.
Hometown Heroes: Chicago Cultivates Community in the Time of COVID
PR From Home: PR Return’s Work-From-Home Tip Sheet – Pandemic Edition
A Sign of the Times: Kenshoo’s Chris Costello shares Digital Ad Advice for the COVID-19 Era in Ad Age Remotely
Chris Costello, Senior Director of Marketing Research at Kenshoo, was recently featured in a video interview on the challenges facing digital advertisers in the midst of the COVID-19 pandemic as part of the Ad Age Remotely series.
