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August 3, 2023
Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval
Nick Olsen
March 29, 2018
Media Relations, Pitching, PR Services

Aligning Media Coverage to PR Goals

Nick Olsen
March 29, 2018
Media Relations, Pitching, PR Services
Aligning Media Coverage to PR Goals

When most prospective clients talk to us about their aspirations for media coverage, they have big goals.

Tagged: Internet Retailer, Multichannel Merchant, New York Times, Supply Chain Brain, Supply Chain Dive, TechCrunch, trade media, Wall Street Journal

Comment
Nick Olsen
February 15, 2018
Thought Leadership

Finding the Thought Leaders in an Organization

Nick Olsen
February 15, 2018
Thought Leadership
Finding the Thought Leaders in an Organization

One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.

Tagged: content creation, public relations, spokespeople, thought leadership

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Andriana Bozovic
September 22, 2017
Offbeat Sheet

Offbeat Sheet: The Lilium Jet

Andriana Bozovic
September 22, 2017
Offbeat Sheet
Offbeat Sheet: The Lilium Jet

Transportation services like Uber and Lyft have been around for a handful of years, but the latest step into modern transportation is reminiscent of “The Jetsons.”Say hello to the Lilium Jet, an all-electric air taxi that lifts off vertically, hovers and accelerates up to 186 mph before landing.

Tagged: air taxi, jetsons, lilium jets, Twitter

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Andriana Bozovic
September 15, 2017
Offbeat Sheet

Offbeat Sheet: Volkswagen Microbus

Andriana Bozovic
September 15, 2017
Offbeat Sheet

Get ready for an electrifying revival! Volkswagen recently confirmed it will bring back the iconic microbus in the form of the all-electric I.D. BUZZ.

Tagged: autonomous, I-D- BUZZ, Microbus, Volkswagen

Comment
Andriana Bozovic
September 6, 2017
Offbeat Sheet

Offbeat Sheet: The Dash Wand

Andriana Bozovic
September 6, 2017
Offbeat Sheet

According to CNBC, online grocery sales are set to surge and will account for 20 percent of the grocery market by 2025.

Tagged: Amazon, Dash Wand, ecommerce, fresh food, technology, The Dash Wand

Comment
Andriana Bozovic
August 30, 2017
Offbeat Sheet

Offbeat Sheet: Tesla's Solar Roof Tiles

Andriana Bozovic
August 30, 2017
Offbeat Sheet
Offbeat Sheet: Tesla's Solar Roof Tiles

As of 2015, U.S. residential utility customers used around 10,812 kilowatthours  of electricity on an annual basis. Looking to reduce their carbon footprint, more consumers are exploring solar power as an alternative to other sources.

Tagged: alternative energy, solar, technology, tesla

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Kraig Smith
November 15, 2016
Advertising, How to, Media Relations, PR Services, Search Engine Marketing, Social Media

Supplement BtoB PR programs with paid media

Kraig Smith
November 15, 2016
Advertising, How to, Media Relations, PR Services, Search Engine Marketing, Social Media
Supplement BtoB PR programs with paid media

Paid media can be especially effective for advocating issues or a point of view.

Tagged: amplify PR, media relations, paid media, paid media PR, paid search, paid social

Comment
Rey Perez
August 22, 2016
Commentary, How to

#LochMess, and a lesson in public apologies

Rey Perez
August 22, 2016
Commentary, How to

When apologizing, being sincere and honest is important.

Tagged: #LochMess, crisis communications, Media training, Ryan Lochte, spokespeople

Comment
Rey Perez
August 8, 2016
How to, Social Media

Social buzz may fizzle for Rio

Rey Perez
August 8, 2016
How to, Social Media

navigating the new rules may be as challenging as taking down Michael Jordan’s Dream Team of the early 90s.

Tagged: advertsing, olympics, social media

Comment
Nick Olsen
July 28, 2016
Offbeat Sheet

Offbeat Sheet: First U.S. Drone Delivery

Nick Olsen
July 28, 2016
Offbeat Sheet

There have been many amazing races throughout history. Now we can add one more to the list with a surprising victor: Amazon vs. 7-Eleven for drone delivery.

Tagged: 7-Eleven, Amazon, drones, technology

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