Useful Tools

Google’s Product Listing Ads Gaining Steam

Google’s Product Listing Ads Gaining Steam

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.

Data Talks (and builds brand recognition)

Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.