Pitching

How to Keep Media Relations Flowing When Client News Dries Up

How to Keep Media Relations Flowing When Client News Dries Up

When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.

Podcast Audience Building

Podcast Audience Building

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.