Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.
PR Return client New Frontier Data announced the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to cannabis consumers.
Everybody wants the quick win and it’s easy to understand why. Big results with little effort are the ultimate return on investment (ROI). While it’s possible (and great!) to see quick results in PR, the real question is: can that success be sustained or was that one-off early win just that, a one-off?
Cannabis is no stranger to bad PR; its negative portrayal has been a catalyst for social inequity, economic issues and countless other problems. So, how can PR professionals help businesses within the cannabis industry move beyond serious stigmas, spotty legality and a long-standing fight for and against Schedule I classification?
Today, longtime client New Frontier Data is hosting a free webinar called Unpacking the CARES Act: Opportunities For Hemp Operators, and PR Return is the presenting sponsor.
Chris Costello, Senior Director of Marketing Research at Kenshoo, was recently featured in a video interview on the challenges facing digital advertisers in the midst of the COVID-19 pandemic as part of the Ad Age Remotely series.
